WSBB

Logo Design / Brand Identity

A lidded coffee cup mockup with the White Springs Beans & Berries logo design on it.
Exterior sign mockup with the horizontal version of White Springs Beans and Berries logo design.

Located in the historic town of White Springs, which used to be a health resort before the great depression, the farm is within walking distance of the Steven Foster State Park. Primary visitors to the farm will be tourists visiting the state park (which also hosts the longest running Folk Festival in the USA), people visiting the Spirit of the Suwanee Music Festival, local families in the area and people traveling along HW 10 or HW 75.

The logo is a reflection of just how much WSBB values being a one-of-a-kind place to be. Genuine and warm, welcoming and showing a signature personality.

I chose a color combination for the enjoyment of guests and staff but also captures the spirit of the location.

Brand Guide cover design for WSBB, a Florida based farm. It has contextual mockup images, the hand drawn logo design and a table of contents.
Five colorways for the WSBB logo design laid out in a clean grid.
The primary logo set for White Springs Beans & Berries laid out with a description that establishes the tone of the brand identity.
The primary colors laid out for the brand along with a warm sounding description of exactly why the colors were selected.
A full-page layout set of the primary colors as well as every single tint that is recommended for the brand complete with hex values for each color.
The color hierarchy layout for the brand guide. It depicts various combinations and different amounts of colors, establishing the most important values to ensure brand cohesion.
A brand identity board layout depicting all of the variants of the logo design for different proportion applications both large and small as well as long or tall versions. The social media icon and favicon version is included.
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