Swan Bathhouse believes in the transformative power of water. Their expertly designed contrast therapy sessions are complemented by serene surroundings and top-notch amenities, ensuring a holistic and rejuvenating experience. Contrast bath therapy involves alternating hot and cold-water immersions brought together in a therapeutic way.

I created a geometric logo and immersive brand identity to reflect the experience of the brand.

The logo icon represents contrast between abstract water and steam. It’s inspired by balance and restoration, geometric clean lines, and mid-century modern style. It reduces nicely, can stand alone without text and is distinguished from competition.