Hobo Bay sells vintage, handmade and secondhand jewelry. Their collections are selectively curated with rare and hard to find items. I was hired to create the image of the brand from the ground up. Extensive research was conducted to create an edgy feminine style that conveyed fun and discovery.

I created the brand identity to include a hand lettered logo design, a custom e-commerce website, business cards, custom packing tape, social media graphics and product photography.

The website homepage is organized by product categories, merchandising initiatives and an excitement generating voice of an emerging brand personality.