About

Creative expression has always played an essential role in my life.

I’m a freelance graphic designer who enjoys providing authentic and creative work for emerging brands.

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My Brand Values

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TRANSPARENCY

I am transparent. Being open about my process welcomes my clients to connect with their own way of doing things.

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CURIOSITY

I encourage curiosity. We stay curious because it is within that state we can drive through uncertainty with ease.

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MYSTERY

I serve the mystery. By allowing myself to have faith in the best outcome for all, hidden ideas are free to emerge.

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WAYFINDING

I help navigate. By operating as a guide with expertise, I share a path with my clients to help them arrive naturally.

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DISCOVERY

I celebrate discovery. When we allow each small victory within a project to be celebrated, we create joy.

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AUTHENTICITY

I love authenticity. When we genuinely work together, we create mutual trust and experience true collaboration.

About Me

Rachael Ann Lester Graphic Designer headshot 2024 to 2025

My name is Rachael Ann Lester. I believe authenticity is power and that everyone has a story worth sharing. I love helping people with my art through graphic design. No matter who you are, I can create a tailored a brand identity that truly represents you and your business.

While growing up in Warren, Michigan, I loved taking art, home economics and philosophy classes, thrifting for vintage items and gardening.

My high school portfolio led to art awards and a college scholarship. I graduated from The Illinois Institute of Art in Chicago with a Bachelor of Fine Arts degree in Visual Communications.

I started as an onsite and remote Graphic Designer for businesses and agencies in Chicago and Milwaukee. I have provided custom graphic design within industries such as fashion, culinary, affiliate marketing and event services.

Seven years ago, I moved to a picturesque country mountain community in Pikeville, Tennessee. I enjoy nature, traditional canvas painting, cooking from scratch and living to create.

I craft memorable brands.

I love collaborating with agencies, small businesses, startups and entrepreneurs. I design full-suite brand identities with custom logos, marketing collateral and engaging websites that align with your vision.