
About
Creative expression has always played an essential role in my life.
I’m a freelance graphic designer who enjoys providing authentic and creative work for emerging brands.
My Brand Values
TRANSPARENCY
I am transparent. Being open about my process welcomes my clients to connect with their own way of doing things.
CURIOSITY
I encourage curiosity. We stay curious because it is within that state we can drive through uncertainty with ease.
MYSTERY
I serve the mystery. By allowing myself to have faith in the best outcome for all, hidden ideas are free to emerge.
WAYFINDING
I help navigate. By operating as a guide with expertise, I share a path with my clients to help them arrive naturally.
DISCOVERY
I celebrate discovery. When we allow each small victory within a project to be celebrated, we create joy.
AUTHENTICITY
I love authenticity. When we genuinely work together, we create mutual trust and experience true collaboration.
About Me
My name is Rachael Ann Lester. I believe authenticity is power and that everyone has a story worth sharing. I love helping people with my art through graphic design. No matter who you are, I can create a tailored a brand identity that truly represents you and your business.
While growing up in Warren, Michigan, I loved taking art, home economics and philosophy classes, thrifting for vintage items and gardening.
My high school portfolio led to art awards and a college scholarship. I graduated from The Illinois Institute of Art in Chicago with a Bachelor of Fine Arts degree in Visual Communications.
I started as an onsite and remote Graphic Designer for businesses and agencies in Chicago and Milwaukee. I have provided custom graphic design within industries such as fashion, culinary, affiliate marketing and event services.
Seven years ago, I moved to a picturesque country mountain community in Pikeville, Tennessee. I enjoy nature, traditional canvas painting, cooking from scratch and living to create.
I craft memorable brands.
I love collaborating with agencies, small businesses, startups and entrepreneurs. I design full-suite brand identities with custom logos, marketing collateral and engaging websites that align with your vision.