Bare Essence handcrafts small-batch, artisanal beauty products made with all-natural ingredients. This rural Georgia startup prides itself on its exclusive retail outlet within the Lenox Square shopping mall in the Buckhead district of Atlanta.

I created a brand identity that reflects the purity of nature, made accessible in an urban shopping experience. The organic and luxury qualities of their beauty products are communicated through the warm, earthy and bold style that carries throughout the marketing collateral and website.

The logo itself is a flower in a relaxed pose of tranquility and softness. It draws directly from the cherry blossom, a symbol of peaceful living in the moment. One can rest easy knowing the sustainably sourced creations of this brand are sought after for all of the right reasons.