Embrace of Aloha provides planning and execution of simple and elegant Hawaiian wedding ceremonies on the island of Kauaʻi. For events of 30 guests or less, they offer elements of Hawaiian culture including exchanging flower leis, a Hawaiian prayer, a Hawaiian chant and song, a Hawaiian touch. Aloha means a lot. Love, Kindness, Unity, Humility, Patience. Through communication, honesty, integrity and respect for the island and people, they value the person, the couple and connection to be able to best serve their clients.

I created a logo and brand identity that is feminine, bold and luxuriant to appeal to brides. The vertical height and curvilinear aspects of the font are a memorable tribute to the unique Kauaʻi island bluffs. I drafted the heart infinity symbol by hand to match the font. The colors are a combination of foliage and sea inspired greens paired with Kauaʻi purple.