Embrace of Aloha
Brand Identity / Logo Design
Embrace of Aloha provides planning and execution of simple and elegant Hawaiian wedding ceremonies on the island of Kauaʻi. For events of 30 guests or less, they offer elements of Hawaiian culture including exchanging flower leis, a Hawaiian prayer, a Hawaiian chant and song, a Hawaiian touch. Aloha means a lot. Love, Kindness, Unity, Humility, Patience. Through communication, honesty, integrity and respect for the island and people, they value the person, the couple, and connection to be able to best serve.
I created a logo and brand identity that is feminine, bold and elegant to appeal to brides. I used colors to capture the spirit of the traditional color purple of the island and the rest to support it’s natural beauty.