Efficacious is a small science consulting firm making better formulations and telling better ingredient stories for CPG brands within the supplement industry. I provided logo design, a brand guide as well as a set of illustrations.

The three elements within the logo are symbolic. The letter “E” for Efficacious is boldly visible. You can see not only a DNA double helix, but also the abstract icon of a spine, a supplement capsule in the center as well as extract drops.

Efficacious has a focused color palette to represent the concise nature of the brand. Two main colors are in use: the inviting gold of Tuscany and the tailored blue of Estate. Vita, also simply RGB white, is the core neutral. Tuscany 50 is in rotation mainly as a background or accent.