Campbell Family Homes is an assisted living company that has been in business for over ten years. They are located in The Driftless Region, an area known for its unique landscape and organic farming. Viroqua itself is a gem, replete with an in-depth historical museum, vibrant artistic culture and plenty of local activities to enjoy including food tourism, camping and scenic hiking.

I made a harmonious looking logo and a brand identity to reflect Viroqua’s local heritage and natural beauty. The single page website I created conveys their values to both residents and staff. We decided upon The Six Virtues of Campbell Family Homes: Respect, Independence, Ability, Goals, Unification and Honesty. Each heart segment woven into the center of the logo represents one of the six virtues. The website features local photography I took while visiting.