VASI

Logo Design / Brand Identity

Brand Identity Guide cover design for VASI, a snowboarding company. It has a vertical logo, a mountain background and a table of contents.
The primary logomark for VASI snowboarding brand, set on a teal mountain background

VASI is all about the rush of carving fresh powder and the thrill of tackling untamed trails. Based in Aspen, Colorado, they design their gear to reflect those experiences.

I created a symbolic style logo for their high-end snowboard apparel company. The intention is to establish a connection with the core values of snowboarding culture, incorporating elements like bold lines, strong contrast, speed and angles.

The logo icon is symbolic of mountain slopes, jump ramp height progression, precision, acceleration and a bird in flight with a node shaped eye. I created a custom typographic version of the brand name as well. The brand identity I created is adventurous, passionate and community focused. VASI revels in the fun of snowboarding and camaraderie among riders.

Introduction page for VASI's brand identity guide, featuring a company bio and a man doing a daring snowboarding jump with branded gear.
Key messaging for the brand with a writeup describing the meaning of the company name with a photo of a man doing a stunt jump with the VASI logo placement on the snowboard.
The full set of logotypes for the VASI brand identity guide laid out in an open grid in black and white. The logo variants are in different sizes and proportions to allow optimal placements in any application.
Simple and effective typography guide displaying header text, subhead and body copy fonts, along with a description to explain why the body copy font was selected.
The color palette and hex color values for VASI, laid out in large vertical bars that follow the grid design of the brand identity guide. There is a write up description that explains why a monochromatic teal color scheme was selected as the primary
A sample ad design and a demonstration of the color variants of the VASI logo. The ad uses a tagline and a dynamic photo of a snowboarder spraying snow everywhere with their snowboard.
Brand identity board with a freestyle grid that includes various treatments of the VASI logo, both placed on gear and apparel for snowboarding and an embroidered version of the logo.
Back cover layout design for the VASI brand identity guide. It features the logo with tagline and a photo with a jump banner and a snowboarder in the air.
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